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Alice in Dairyland Travel Journal Archive

Alice in Dairyland Travel Journal by
Crystal Siemers-Peterman

2811 Agriculture Dr. PO Box 8911
Madison WI 53708-8911
Phone (608) 224-5115

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Hello Wisconsin!
Jun. 29, 2017

Hello Agriculture Enthusiasts! I am honored and excited to be serving as Wisconsin’s 70th Alice in Dairyland. I grew up in Cleveland, Wis., and I am proud to be the sixth generation on my family’s dairy and crop farm. June Dairy Month was one of the busiest and fun months of my life. It was a great reminder of my own experience with an industry that shaped my adventure in agriculture. My dairy adventure has been incredible, unbelievable, and has forever impacted my life. To even imagine where I’d be without the dairy cow is nearly impossible.
Growing up as a farm kid, I had various responsibilities and experiences. My cousins and I would spend hours washing, feeding, and caring for our family’s herd. Working alongside our parents, grandparents, and dedicated farm employees, we were fortunate to learn how to work as a team towards a common goal. Listening to stories from the “good old days” from the previous generations has been one of my most rewarding experiences. It’s exciting to reflect on the past and plan for the future.
Outside of the farm I was actively involved with the Manitowoc County Junior Holstein Association, Wisconsin Junior Holstein Association, and Manitowoc County 4-H. These organizations taught me valuable leadership skills and enhanced my agriculture knowledge.
I was fortunate to continue to grow and develop my strong desire for the dairy sector by attaining my Bachelor of Science in Agriculture and Food Business Management and a minor in Marketing at the University of Minnesota this May. It was very rewarding to find an equal balance of academics and leadership activities that confirmed my intentions of staying connected to the close-knit dairy community. In order to prepare myself for a future in agriculture, I have sought out internships every summer since beginning college. Previously, I have interned at Sassy Cow Creamery, FLM+ Advertising Agency, and Land O’Lakes Inc. These valuable marketing, advertising, and sales experiences have given me a better understanding of how to market Wisconsin agriculture effectively.
I’ve been incredibly fortunate to grow up beside other dedicated dairy farm families who strive each and every day to provide delicious and wholesome dairy products that continue to add recognition to our state’s claim to fame as America’s Dairyland. It’s no surprise that our state has a strong tradition of producing high quality milk and cheese products. Our state’s nearly 1,200 licensed cheesemakers produce over 600 varieties, types, and styles of cheese. Between milk, ice cream, cheese and other facets, Wisconsin’s dairy industry contributes $43.4 billion dollars to Wisconsin’s economy each year.
As I embark on this exciting year, I hope that by passing correct and positive information about Wisconsin’s diverse agriculture industry, shoppers will in turn have a more positive outlook on agriculture. A positive conversation with a customer is still an incredibly meaningful conversation, no matter how small. I am proud to do my part to share positive and correct information for the agriculture community and give back to an industry and lifestyle that has given so many opportunities to me.

Make sure to follow my next adventure in July where I'll be exploring many great products and companies that will make your Wisconsin backyard cookout extra special!

Jun. 04, 2017

It is difficult to believe that my year as the 69th Alice in Dairyland is already coming to an end. It feels as though I was just on stage, heart beating out of my chest, waiting for my name to be called. Right now, most of my days as Alice are a blur, but there are some moments that remain clear in my mind. These moments cannot be defined by the number of events or the miles driven, but rather by the impressions they have left on my heart.

Like the moments when retired farmers told stories about the “good old days” and little girls proudly exclaimed “my first autograph” after signing a post card for them. The moments when I was given bibs to experience aquaculture up close in a pond of trout or to hop in a potato harvester. It was listening to 4th graders guess what healthy foods we grow in the state and hearing FFA students proudly speak about their Supervised Agricultural Education (SAE) projects. These moments reminded me why I wanted to become Alice and inspired me to dive deeper into Wisconsin agriculture.

Each day as Alice has brought a new adventure or experience, but I could not have done this journey alone. The Alice in Dairyland program partners helped ensure I always had an agricultural talking point on hand. My family and friends were there every step of the way to laugh about Alice stories and to chat during my long drives.

But of course, my year as Alice would not have happened without the support of Wisconsin’s agricultural community. Maya Angelo once said, “People won’t remember what you said, people won’t remember what you did, but they always remember the way you make them feel.” To the Wisconsin agricultural community, thank you for making me feel at home and for letting me serve as your 69th Alice in Dairyland. It has been such an honor to represent your $88.3 billion agriculture industry every day.

Celebrate! It's June Dairy Month
Jun. 02, 2017

Did you know Wisconsin was home to the first ice cream sundae?

According to the National Register of Historic Places, Two Rivers was the birth place of this beloved concoction. Back in 1881, Ed Berner of Two Rivers, was asked to put chocolate sauce used in ice cream sodas on top a dish of ice cream. The creation quickly gained popularity and was only sold on Sunday’s at Ed’s soda fountain, hence the name ice cream sundae. Soon the sundae could be bought every day of the week and it spread across the nation.

Whether you like chocolate sauce or strawberry toppings on your ice cream sundae, eating one during the month of June is a perfect way to enjoy the rich tradition of Wisconsin’s dairy industry. So next time you are in the store and have a hankering for the perfect ice cream sundae…remember, the best foundation starts with Wisconsin ice cream.

Learn more about June Dairy Month Celebrations at

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Contact the Alice In Dairyland Program at:
2811 Agriculture Dr. PO Box 8911
Madison WI 53708-8911
Phone (608) 224-5115

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