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4-H Announces New Fundraising Program Using Social Media
USAgNet - 04/01/2010

The National 4-H Council will kick off the 4-H Give2Vote Challenge, a fundraiser to benefit state 4-H programs using mobile and online technology. Reported to be the first national youth development organization to test mobile giving, National 4-H Council aims to rally 4-H's legion of more than 88,000 Facebook "fans" in a friendly giving competition to support their state.

The month-long campaign is not limited to Facebook, however; anyone who wishes to support the 6 million 4-H members across the United States can text CLOVER to 50555 to donate $10. What makes the Challenge unique is that the state 4-H program receiving the most donations by mobile phone or by giving online at 4-H.org will receive a bonus $5,000. Each donation counts as one vote.

The $5,000 bonus, generously provided by campaign sponsor JCPenney, is an added incentive to encourage states to spread the word. Participating wireless carriers include AT&T, Verizon, T-Mobile, Sprint and Nextel. The state donation designation will be determined by the area code of the mobile subscriber.

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