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MachineryPete.com Reaches New Audience Milestone
USAgNet - 05/16/2019

MachineryPete.com, an online marketplace for buyers and sellers of used farm equipment, reported that April 2019 was another record-breaking month for web traffic. More than 1.3 million farmers and dealers viewed 6.5 million pages when searching for used equipment. That's a 38 percent increase in site traffic in just one year.

"The numbers speak for themselves," said MachineryPete CEO Kevin Doyle. "We've grown our audience engagement exponentially by continuing to innovate and create the experience used equipment buyers want. This increase in traffic is delivering huge increases in exposure for our dealer partners. The net result is more farmers shopping equipment dealers' listings."

In partnership with Farm Journal, the company's multimedia strategy aims to keep the brand top-of-mind by influencing farmers with a variety of touchpoints, including radio, television, print and online.

The site has also increased its prominence in Google search results over time and ranks in the top organic positions for most of the search queries for used equipment.

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