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Wisconsin Ag News Headlines
WFU Standing Behind COOL Labeling
Wisconsin Ag Connection - 10/22/2014

The leader of the Wisconsin Farmers Union says his group still supports Country-of-Origin labeling following a decision by the World Trade Organization this week on whether the law is unfair to foreign meat producers. Darin Von Ruden believes that COOL implementation rules can be corrected by the U.S. Department of Agriculture administratively to address WTO concerns.

"COOL was not found to be non-compliant with WTO standards, but there are concerns about its current implementation," Von Ruden said. "Farmers Union believes the USDA can make necessary changes to COOL while maintaining its integrity and its important role in bolstering consumer confidence and securing value for meat produced by America's farmers."

The WTO found that COOL in its current form discriminates against the Canadian and Mexican livestock industries. The labeling law requires retailers, such as full-line grocery stores and club warehouse stores, to notify their customers of the source of certain foods.

Von Ruden says Farmers Union has stood behind COOL from its inception and will continue to push for the concept.


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