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Farm Fresh Atlas of Southeastern Wisconsin Taking Applications
Wisconsin Ag Connection - 10/17/2011

The 2012 Farm Fresh Atlas of Southeastern Wisconsin is accepting applications now for farms and local farm businesses who wish to advertise their products and services. The Atlas will include a map and guide listing farms such as Community Supported Agriculture farms, U-Pick operations, and farmers' markets in Kenosha, Racine, Walworth, Rock, Milwaukee, Waukesha, Ozaukee, Washington, Dodge and Jefferson Counties. Farms outside of the targeted counties can be included if they sell their products within these target counties.

"We're developing this Atlas to meet consumers' renewed interest in choosing where their food comes from," said Rose Skora with Kenosha/Racine Counties UW-Extension. "Consumers want the freshest, best tasting and healthiest food available. Additionally, they want to help preserve farms as part of the local landscape. The Atlas lets people know where and how to buy directly from growers."

Any food related business that supports farmers such as cheese factories, food co-ops, restaurants, bakeries, meat processors and others can participate as business sponsors.

All farms and businesses that list in the hard copy version will also have their information on the website: http://www.farmfreshatlas.org/southeast/.

Approximately 80,000 Atlases will be printed and distributed for free in 2011. They can be found in area health food stores, libraries, farmers' markets, participating farms and businesses, and through tourism and convention bureaus and the like.

The cost to list a farm in the Atlas is $50. Businesses listings are $175. Ad space will also be available.

For more information or to request application materials, call 262-857-1945.


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