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DBMMC Changes Its Name to 'Edge'
Wisconsin Ag Connection - 11/13/2017

The Dairy Business Milk Marketing Cooperative is now going by a new name. Executive Director Tim Trotter announced last week that the seven-year-old group is now being called 'Edge,' which he says describes the cooperative as an energetic and progressive organization representing all dairy farmers equally.

"We recognize both the differences and the similarities of farms regardless of size, business goals, geography and ownership," says Trotter. "In an industry built on loyalty and trust, Edge challenges complacent perceptions. We believe loyalty and trust can only continue when adjustments are made to represent the changing needs of members."

As Dairy Business Milk Marketing Cooperative, the Green Bay-based organization led a cost reduction for farmers in verification co-ops throughout the market and broke away from traditional bloc voting by giving each member a vote. Trotter adds that the cooperative also elevated the voice of farmers in federal policy discussions about global markets, supply management, immigration reform and other issues.

With nearly 800 members from farms of all sizes in nine states, the co-op is one of the top in the country for milk volume.

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