Equity Cooperative Livestock Sales Association

Wisconsin Ag News Headlines
Keller Chosen as New President, CEO of Accelerated Genetics
Wisconsin Ag Connection - 02/02/2017

A former communications director for Accelerated Genetics is returning to the cooperative as its new president and chief executive officer. Janet Keller was selected unanimously by the company's board of directors after an extensive search effort. She replaces Joel Groskreutz, who resigned his post in September 2016 after serving eight years as CEO.

Keller led the co-op's public relations and advertising department from 2001-2010. She then went to World Dairy Expo to serve as its communications and public relations manager for several years. Janet also served in various board capacities for the Wisconsin FFA Foundation, Dairy Calf and Heifer Growers Allied Industry Committee, Wisconsin Farm Technology Day, Wisconsin Agribusiness Council and Federated Youth Foundation.

"Keller brings more than 23 years of industry experience including management, marketing, herd analysis, photography, distribution, training, semen inventory management, and animal health product knowledge," the company said in a statement. "Her extensive communication experience, along with her cooperative business knowledge are key elements in moving the company forward."

Janet and her husband, Steve, own and operate K-Manor Holsteins and Keller Cattle Sales near Muscoda. She began her new responsibilities on February 1.

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