Wisconsin Ag Connection - WMMB Continues to Sponsor Bike Tour of America's Dairyland

Wisconsin Ag News Headlines

WMMB Continues to Sponsor Bike Tour of America's Dairyland
Wisconsin Ag Connection - 11/16/2009

Promoter Midwest Cycling Series has announced that the Wisconsin Milk Marketing Board will return as the presenting sponsor of the Tour of America's Dairyland in 2010. Tentative dates of June 17-27, 2010, for the encore year of the Tour of America's Dairyland have also been announced.

"We are thrilled to have Wisconsin Milk Marketing Board back with us for a second year as we collectively promote the healthy benefits of cycling and dairy products," said the tour's co-founder Bill Koch. "From the milk bottle presentations on the podium to the chocolate milk sampling from the Kemp's Moo Mobile to the gigantic cheese wheel prizing, Wisconsin Milk Marketing Board represented the dairy farm families of Wisconsin in a highly professional manner while creating a lot of fun and memorable moments throughout the Tour for racers and spectators alike."

"Positioning an active healthy lifestyle with dairy products just makes sense," said WMMB CEO James Robson. "The protein and nutrition packed into Wisconsin's vast array of dairy products are essential for peak athletic performance."

In its inaugural year, the 2009 tour out over $85,000 in cash and primes (rider incentives) to racers of multiple categories across nine Wisconsin cities in 10 days. The Tour hosted three road races and seven criteriums, including the Downer Classic featuring the Ben's Cyclery Ultra Prime Party and the Waterloo Classic in downtown Waterloo, home of Trek Bicycles.

The Wisconsin cities of Blue Mounds, Grafton, Manitowoc, Fond du Lac, Sheboygan, Greenbush and Waukesha rounded out the 2009 Tour of America's Dairyland, which also featured live entertainment, family activities, and a sports expo. The 2010 tour line-up will be announced soon.