Mullen's Dairy to Expands Ice Cream Product Line
Wisconsin Ag Connection - 11/29/2012
Though Wisconsin is not a big maker of ice cream products, one small company has announced it will start offering five different flavors of its premium quality ice cream starting December 1. Mullen's Dairy and Eatery of Watertown will begin selling its Bucky Badger Ice Cream through Piggly Wiggly and
Breselow's Family Market in Watertown; with plans to expand into larger markets in 2013.
Bucky Badger Ice Cream will be available in Blue Moon, Vanilla, Chocolate, Mint and Strawberry flavors. It will be distributed via Emil's Pizza Distribution.
"In this ever changing economic climate we realized the need to expand our business beyond bricks and mortar while not changing anything in the dairy," said Troy Milbrath, who owns Mullen's Dairy and Eatery. "We have 80 years of history manufacturing and selling ice cream and are excited to offer our
homemade ice cream via distribution through a brand that is not only known locally, but statewide and beyond."
The company has signed an exclusive licensing agreement with L&L Foods, Inc. to manufacture ice cream under the name, Bucky Badger Ice Cream.
Mullen's has been making homemade premium ice cream since 1932.