Gold'n Plump Debuts Farm-of-Origin Labels
Wisconsin Ag Connection - 12/03/2008
If consumers ever wondered where their chicken came from, they don't have to guess any longer when buying Gold'N Plump Poultry. The company is now selling chickens that provide answers.
The Minnesota-based poultry-products company recently rolled out its new Just BARE Chicken in select supermarkets. By entering the three-digit code on www.justbarechicken.com, consumers can learn
the location of the farm where their Just BARE chicken was raised. The chickens are being marketed as fresh and all-natural, and are being packaged in a recyclable, transparent tray.
"The Web site encourages consumers to go minimal and It's time to get back to good," the company said in a statement.
Just BARE is being mostly sold in SuperTarget stores across America, along with Hy-Vee and other regional grocery chains.
Gold'n Plump employs about 1,500 people and partners with about 300 family farmers in Minnesota and Wisconsin.