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Hopkins, Larson, Makovec & Rasch Join the WALSAA Board
Wisconsin Ag Connection - 12/14/2017

The Wisconsin Agriculture & Life Sciences Alumni Association at the University of Wisconsin-Madison has four new members on its board of directors. Kristina Hopkins, Julie Larson, Jill Makovec and Scott Rasch have joined the WALSAA leadership panel.

Hopkins serves as a public relations team leader for Bader Rutter, where she leads the strategic public relations and content development team for the dairy sector of a leading animal health company. She also held positions with MorganMyers, Filament Marketing, the Dairy Business Association and Capital Newspapers. Hopkins earned a bachelor's degree in life science communications in 2005. On campus, she held leadership roles in the Association of Women in Agriculture, including chapter president, and was involved in the National Agri-Marketing Association and Badger Dairy Club.

Larson is Vice President of Client Business Services for Filament Marketing, overseeing client services. Prior to joining Filament in 2017, she worked for Boehringer Ingelheim Animal Health, Merial, and Accelerated Genetics in sales, marketing, and public relations careers. She has served on many organization boards, including National Dairy Shrine, Wisconsin FFA Foundation, World Dairy Expo, Wisconsin 4-H Foundation and Wisconsin Rural Leadership. She has also been involved in her community, where she serves as a 4-H leader, 4-H and FFA Dairy Judging Coach, and on her county's Dairy Youth Fund Committee.

Makovec is a National Account Executive with Learfield Communications representing Wisconsin Radio and Brownfield Ag Networks. She is a graduate of the University of Wisconsin-Madison, where she earned her master's degree in dairy science for her research and focus on milk quality, along with a bachelor's degree in dairy science and agricultural journalism. She served as Wisconsin's 60th Alice in Dairyland in 2007-08, and currently works with WALSAA serving as the bookkeeper and the Wisconsin Fairest of the Fair committee.

And Rasch is the Senior Event Manager for Case IH, where he is responsible for strategy development. He started with the Case Corporation in 1997 and has worked across three business units in a variety of sales, marketing, communications and product development roles over those 20 years. He received a bachelor's degree in agricultural business management in 1993 and a joint master's degree in agriculture journalism and animal science in 1997. As an undergraduate, he was a member of Alpha Gamma Rho fraternity, the National Agri-Marketing Association, Saddle and Sirloin, and the Wisconsin Singers.

WALSAA plans events for alumni and friends of the College of Ag and Life Sciences and its Farm Industry Short Course.

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