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Wisconsin Ag News Headlines
National Farm Medicine Center Honored for Safety Campaign
Wisconsin Ag Connection - 02/20/2008

The National Farm Medicine Center campaign, "It's Easier to Bury a Tradition than a Child," was a winner in the recent National Agri-Marketing Association Region IV competition. The campaign, which urges that children younger than 12 not be allowed on or near tractors, was judged 'Best of Show in Public Relations' over 53 category winners.

NAMA Region IV includes Wisconsin, Illinois, Indiana and Michigan. Entries included those from Archer Daniels Midland, Bayer CropScience, Case IH, Caterpillar, Dow AgroScience, John Deere, Pfizer Animal Health, Smithfield Foods and other global companies.

The NFMC campaign also won a merit, or second place, for best television commercial for an ad featuring music artist Michael Peterson. The campaign and TV commercial have now advanced to the national NAMA competition.

The official national sponsor of the campaign is the Childhood Agricultural Safety Network, a coalition of organizations and individuals funded by the National Institute for Occupational Safety and Health through the NFMC-based National Children's Center for Rural and Agricultural Health and Safety. The Gunter Agency of New Glarus, Wisconsin, served as campaign marketing and design consultant.

The campaign was launched in September 2006. Childhood Agricultural Safety Network members chose the theme because tractors are the number one cause of childhood deaths on farms.

The campaign's message was chosen as the official theme of the September 2007 National Farm Safety and Health Week. The campaign has been featured on the syndicated AgDay television news program and RFD-TV, on numerous radio reports and has appeared in more than 150 print publications, including national and state agricultural magazines, Cooperative Extension and Farm Bureau publications, and daily newspapers.


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