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Midwest Horse Fair Attendance Exceed 54,000
Wisconsin Ag Connection - 04/18/2014

The threat of inclement weather and potential spread of the Equine Herpes Virus wasn't enough to stop people from coming to last weekend's Midwest Horse Fair in Madison. Organizers of the 35th annual event announced on Thursday that 54,500 people went through the gates at the Alliant Energy Center Friday through Sunday--which was the third-highest attendance in show history. Around 53,500 visitors came to the show last year.

"Our intent each year is to exceed everyone's expectations, and with the success of the 35th Midwest Horse Fair, we even exceeded our own," said General Manager Rhonda Reese. "Despite the rain, attendance was great, and we received so many positive comments from exhibitors, clinicians and attendees. This is what makes the event so rewarding to put on. We're thrilled to have the opportunity to showcase Wisconsin's rich equine history."

The MHF's estimated economic impact on the Madison area is about $8.4 million, resulting from spending at local hotels, restaurants, shops and other businesses. And this year was the first time the event hosted two nights of PRCA Rodeos, in which tickets were nearly sold out for Friday night's performance and was sold out on Saturday.

Horse enthusiasts also enjoyed breed and discipline demonstrations, daredevil equestrian stunt shows, judging competitions, an obstacle challenge, pony and carriage rides, children's activities and other educational offerings.

The expo is put on by the Wisconsin Horse Council. Next year's show will be held April 17-19. The theme will be 'Galloping Into the Future,' which celebrates the completion of the New Holland Pavilions that are being constructed this summer.

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