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Wisconsin Ag News Headlines
Organic Food Guide Now Available Online
Wisconsin Ag Connection - 04/19/2012

Ever wonder about organic food and how it is produced and labeled? If so, the Wisconsin Department of Agriculture is now offering a 'Consumer's Guide to Organic Foods,' which is a 20-page booklet that describes organic farm production methods, what the organic label on your food really means and what you are getting with your food dollar when buying organic. The publication also includes ways to find local certified organic farms, processors and handlers.

"The consumer's guide can assist people in navigating the sometimes overwhelming array of food choices, labels and claims by answering important questions about the benefits of organic food," said Jennifer Casey, a Registered Dietitian at the Gerald L. Ignace Indian Health Center in Milwaukee and member of the Organic Advisory Council.

Different versions of the consumer's guide are available online in a brochure format, bookmark, rack card and magnet. These marketing tools are available to download and print at no cost to provide consumer information and support Wisconsin's organic industry.

"Consumers can visit our website at datcp.wi.gov/Farms/Organic_Farming/Organic_Consumer_Guide to review and print the consumer's guide and brochure in an easy-to-use, low-resolution format," explained Laura Paine, DATCP’s Organic and Grazing Agriculture Specialist. "We are also very excited to offer these materials in high-resolution so producers can print multiple copies from the website for use at farmers markets, stores or restaurants."

The publicantion was developed through a collaborative project by DATCP, Wisconsin Organic Advisory Council, Midwest Organic and Sustainable Education Service, Madison Area Community Supported Agriculture Coalition and University of Wisconsin Cooperative Extension. Financial support was provided by the United States Department of Agriculture Specialty Crop Block Grant Program.

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