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Baldwin Sponsors 'DAIRY PRIDE' Act to Combat Dairy Product Substitutes
Wisconsin Ag Connection - 01/13/2017

In an effort to stop the practice of mislabeling non-dairy products as actual foods made from milk, U.S. Senator Tammy Baldwin introduced legislation requiring products made from nuts, seeds, plants and algae to no longer be marketed with terms like milk, yogurt or cheese. She's calling it the 'DAIRY PRIDE' Act, which stands for: The Defending Against Imitations and Replacements of Yogurt, milk, and cheese to Promote Regular Intake of Dairy Everyday Act.

"Dairy farmers in Wisconsin work tirelessly every day to ensure that their milk meets high standards for nutritional value and quality," Baldwin said. "Imitation products have gotten away with using dairy's good name for their own benefit, which is against the law and must be enforced. Mislabeling of plant-based products as 'milk' hurts our dairy farmers.

As part of the measure, the Food and Drug Administration would be required to report to congress two years after enactment in order to hold the agency accountable.

The announcement sparked an outpouring of support and praise from state and national farm groups on Thursday. Bradley Legreid of the Wisconsin Dairy Products Association says Baldwin's legislation will protect the integrity and image of wholesome and nutritious dairy products. National Milk Producers Federation President Jim Mulhern adds that for too long, the FDA has turned a 'blind eye' to the misbranding of imitation dairy products, despite the decades-old federal law that milk comes from animals, not vegetables or nuts.

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