Longest Cheeseboard Earns DFA National Marketing Honors
Wisconsin Ag Connection - 05/17/2019
The Dairy Farmers of Wisconsin marketing team took home gold honors for its Wisconsin Cheese brand activation at the 2019 Association of National Advertiser's REGGIE Awards competition.
The Wisconsin Cheese brand was recognized for superior marketing along with some of the biggest brands in the world including Oreo, Coca-Cola, Cheetos and Taco Bell.
The group, formerly known as the Wisconsin Milk Marketing Board, earned the recognition for its 'World's Longest Cheeseboard' display in Madison last year. The team later made history by officially setting a new Guinness World Record for their efforts.
REGGIE Awards have been the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies.