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Web Campaign to Promote Summer, June Dairy Month Events
Wisconsin Ag Connection - 05/16/2014

The Wisconsin Milk Marketing Board is once again coordinating its 'Dairy Days of Summer' campaign, which consists of an interactive website that features a calendar of events, activities, promotions and recipes.

Launched in 2013, this year's campaign will also include the 'Eat. Love. Share.' photo contest, which encourages consumers to share photos of themselves enjoying Wisconsin Cheese or any other dairy product tagged with #LoveDairy via Instagram for a chance to win cash prizes.

"The Dairy Days of Summer campaign makes it easy for everyone to get involved and celebrate Wisconsin's vibrant dairy industry," said Dave Bavlnka, vice president of Advertising at WMMB. "The website has become the ultimate June Dairy Month guide, filled with fun activities for all ages, from farm breakfasts and dairy festivals, to special retailer events, recipes and more."

Wisconsinites can look forward to special Dairy Days such as Cheese Curd Day and Beer and Cheese Day, as well as a listing of dairy-themed festivals such as Sparta Butter Fest and Madison's Cows on the Concourse. Retailers and restaurants are also participating in the campaign. Many of them are offering opportunities for sampling, along with special menus and deals, at locations throughout the state.

A complete listing of events can be found at, where visitors can also search by date, location and event type.

The site also features the popular dairy farm breakfast locator map, which is searchable by date or location.

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