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Farm Tech Days Expected to Make Big Impact in Local Economy
Wisconsin Ag Connection - 06/15/2010

The 60,000 to 80,000 people who are expected to attend Wisconsin Farm Technology Days next month should boost retail sales in Pierce and St. Croix Counties by nearly $2.8 million. That's according to estimates generated by Dr. Steve Deller, an agricultural economist at the University of Wisconsin-Madison.

With input from Dr. David Trechter, an agricultural economist at UW-River Falls, and Pierce County Agricultural Agent Greg Andrews, Deller estimates that the event will create an additional 26 jobs and more than $240,000 of additional wages. Combining additional worker compensation with business profits, their model indicates that regional income will increase by nearly $600,000 as a result of this three-day show.

"During the 15 years that the Kansas City Chiefs held their summer camp at UW-River Falls, we did a number of studies to measure how much visitors spend while visiting River Falls," said Deller, who fed these spending estimates and information provided by Mr. Andrews on the number of Farm Technology Days visitors who are expected to spend at least one night in the Pierce-St Croix County area, into a regional economic model called Implan. Implan is a widely-used economic model that estimates not only additional sales, but also the impact on employment and tax revenues.

State and local governments will also benefit from Farm Technology Days in the form of higher tax collections. Deller's model indicates that more than $100,000 in additional sales, income and other taxes will be generated by Farm Technology Days.

Farm Technology Days will be held July 20-22 on the Roger and Beverley Peterson farm just outside River Falls.

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