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WMMB Campaign Urges You to 'Drink Your Milk'
Wisconsin Ag Connection - 06/16/2015

Consumers throughout the Dairy State will start noticing the latest campaign from the Wisconsin Milk Marketing Board this week, which reminds consumers of the uniquely delicious, natural nutrition offered by white milk. The promotion speaks to parents and features a series of 'Milk-isms'--which are well-known sayings that have to do with milk.

"Most of the memories associated with drinking milk are happy ones like kids enjoying milk and cookies or family talks over the dinner table," said Dave Bavlnka, vice president of advertising at WMMB. "We hope that when parents hear and see these ads they remember those times and are reminded of milk's longevity and nutritional value for themselves and their families."

Consumer research shows that adults understand the benefits of drinking milk and making a healthy beverage choice, but with all of the beverage options in the marketplace they need to be reminded of the product's nine essential nutrients and why they should serve milk to their children.

The campaign, in market now through September, includes four Milk-isms shared through radio spots and Facebook advertisements. Radio ads will run on 48 stations in all major and many secondary Wisconsin radio markets, delivering more than 10,000 spots with an estimated reach of over 83 percent of the target audience, which is adults 25-49 years of age.

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