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Walworth County to Host 2023 Alice Finals
Wisconsin Ag Connection - 08/05/2022

Walworth County will host the 76nd annual Alice in Dairyland Finals in May 2023. The decision was announced during the conclusion of the recent selection events held in Dane County this past spring, which celebrated 75 years of the program in the Madison area.

Each year, a different county hosts a series of events leading up to the selection of the next Alice in Dairyland. Local economic development organizations and promotional agriculture organizations are encouraged to consider this opportunity to welcome visitors and media professionals from around the state to their county.

The hosting process culminates in a three-day Finals event, which includes agribusiness tours, media interviews, an impromptu question and answer session, individual interviews, and candidate presentations. The impromptu question and answer session and finale banquet are open to the public as ticketed events and include opportunities to showcase local businesses, agritourism, and other county highlights.

Walworth County has over 940 farms manage more than 192,000 acres. The area's agriculture industry provides more than 4,900 jobs and $1.1 billion in economic activity, ranking fifth in the state for the production of sheep and goats. Other top commodities include grain, milk, cattle, hogs, and nursery and greenhouse products.

Meanwhile, the Wisconsin Department of Agriculture is accepting bids from counties to host the program in future years. Request for proposals are available to the state by August 15.

Started in 1948, Alice in Dairyland is a communications professional who works to educate the public about Wisconsin agriculture. Each year, a new ambassador is chosen from a group of candidates during an extensive public job interview process.

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