Wisconsin Ag Connection - Case IH Earns Naming Rights to State Fair Park Coliseum

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Case IH Earns Naming Rights to State Fair Park Coliseum
Wisconsin Ag Connection - 07/11/2013

One of the longest-running supporters of the Wisconsin State Fair is enhancing its partnership with the annual event. The Racine-based Case IH has been named the new title sponsor of the State Fair Park's showring facility, which is now known as the Case IH Coliseum.

Fair leaders say Case IH has long been a supporter of the WSF, serving as a sponsor for many youth agriculture shows and Supreme Champion Selections. The company's new four-year agreement with the Fair Park includes naming rights of the coliseum, signage enhancements and designated funding for youth scholarships for fair exhibitors.

"Case IH is very proud to strengthen its ties with the Wisconsin State Fair through this commitment," said Dan Danford, the company's public relations and sponsorship manager. "As a major agricultural brand proudly headquartered in Wisconsin and the Milwaukee area, it's an honor to pay this tribute to the agricultural tradition of the Wisconsin State Fair."

The Case IH Coliseum will feature several agriculture shows, auctions and entertainment throughout the 11-day run of the fair, including the world's largest junior dairy show, the Clydesdale Draft Horse Shows and Governor Blue Ribbon Livestock Auction.

Case IH is a global leader in agricultural equipment.

The 2013 Wisconsin State Fair will be held August 1-11.

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