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UW-Madison's Luck to be Honored for Contributions to WFTD
Wisconsin Ag Connection - 07/19/2019

An assistant professor and Extension specialist in the Department of Biological Systems Engineering at the University of Wisconsin-Madison is about to be honored for his work in helping to coordinate the exhibits for Wisconsin Farm Technology Days each year. Brian Luck will be recognized next week with the Donald R. Peterson Technology Transfer Award, which is presented annually to people with outstanding educational effectiveness and impact that directly benefits the show.

Over the past four years, Luck has been the contact for exhibiting companies participating in field demonstrations, ride and drive areas and Innovation Square. His goal for the event is to help companies showcase their technologies while maintaining safe demonstrations.

In addition to his work at WFTD, Luck undertakes both extension work and research. He has been the director of the Badger Ag Tech Lab at UW-Madison since 2014. His programming is centered around precision agriculture technology, including topics such as variable rate technology, remote sensing and the use of unmanned aerial vehicles.

The Donald R. Peterson Transfer Award was established in honor of Don Peterson, UW-Madison College of Agriculture and Life Sciences professor and associate dean who previously served as the executive director for Farm Progress Days for many years.

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